We are delighted to announce that the SEG Racing Academy and Italy’s glasses manufacturer, KOO Eyewear, will become our official partner and will provide our riders and staff with racing and leisure lenses. The Italian-based company designs eyewear for sports enthusiasts who demand the best and appreciate a timeless style. These values together with the innovative and high-quality vision that KOO bases their work on totally match what the SEG Racing Academy stands for and therefore it felt like the natural step to partner up and join forces for the future. 

Our talents will start the season rocking the Open Cube model, which ensures that the rider’s vision is always crystal clear at just 30g. Off the bike, our riders and staff will wear the California model, a fashionable lifestyle model with an eye-catching style. 

Ylenia Battistello, KOO Sales and Marketing Director:

“We look forward to partnering with SEG Racing Academy and supporting the team with our performance eyewear both on and off the bike. We continue to see a wealth of talent coming from the team as one of the best in their category, and it is an honour to be involved in their development and to support the riders towards reaching their goals.”

Sven Jonker, SEG Racing Academy Director:
“We are really happy to be able to add KOO Eyewear as our partner. We always advocate for high-quality products to allow our talents to perform with the best equipment possible and KOO Eyewear checks all the boxes”.