SEG Racing Academy and FUTURUM have joined forces for 2020 onwards. The partnership will see the Dutch brand become our official casual clothing partner, providing off the bike clothing and accessories to our talents and staff. Founded in 2012, FUTURUM came to life with the vision of creating high-end clothing at a fair price and locally produced in the most sustainable way possible. After years of constantly developing their existing products and bringing into the market creative and game-changing ideas through their unique technology, FUTURUM has become one of the main players in the Benelux area.
“Our goal is to become the most sustainable, high-end clothing brand on the market. We are developing a very exciting, industry-leading and sustainable line of off-the-bike products and we are pleased that we can partner with the SEG Racing Academy already during the extensive test period of these products. The attention to detail is very high in the Academy and is also something that we live by in our company as well. We believe that it’s important to support young talents and by being in close contact with riders that are high-demanding it enables us to constantly improve our existing products and develop new ones” points out Roland ten Brinke.
“We are really happy to bring on board a partner such as FUTURUM. We are all aware of the high-quality of their products and their constant aim of developing and becoming better in their field. These values totally match what we are building here at the Academy and we are certain that teaming up will help both of us to move further” highlights Academy Director, Sven Jonker.