We are delighted to announce that the SEG Racing Academy has reached a sponsorship agreement with Garmin® International, Inc. Garmin is a market leader and an innovative force not only in the sports industry but also at a technological level.
Garmin joins Tacx®, which was acquired by Garmin in 2019, as a sponsor and will provide SEG Racing Academy cyclists with Edge® 530 GPS cycling computers, HRM-Pro™ heart rate straps, and Index™ S2 Smart Scales. The Garmin products will provide riders with state-of-the-art performance data and metrics, as well as GPS and navigational support. Tacx will continue to support SEG Racing Academy with powerful and intuitive NEO 2T Smart trainers, Ciro cages and team bottles.
The values that Garmin stands for are totally aligned with what the SEG Racing Academy is trying to accomplish for seven years now. By joining forces, the Academy, Garmin and Tacx will launch the SEG Performance Challenge, which will consist of several tests and rides in the Tacx Training App, which will be monitored by our Performance Staff. Once all the challenges are completed, one rider will be invited to one of our training camps, creating a chance for all U23 riders to get a shot at one of the best development programs in the peloton. More information about the challenge will follow in the next weeks.
Sven Jonker, SEG Racing Academy Director:
“We are extremely happy to have had the support of a brand such Garmin to our project. Together with another market leader such as Tacx, we will be able to create actions at a worldwide scale, at the same time that we ensure that the talents at the Academy are provided with the best products out there”
Susan Lyman, Garmin vice president of global consumer marketing:
“We are excited to grow our relationship with SEG Racing Academy to include both Garmin and Tacx products that will inform, guide and motivate riders. As a development team, SEG Racing Academy is working with the next generation of pro riders and we are thrilled to support their efforts to bring these cyclists to the next level.”
About Garmin International, Inc.
Engineered on the inside for life on the outside, Garmin products have revolutionized life for runners, cyclists, swimmers and athletes of all levels and abilities. Committed to developing technology that helps people stay active and elevate performance, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. Other Garmin fitness brands include Tacx and Firstbeat Analytics. For more information, visit Garmin’s virtual pressroom at garmin.com/newsroom, contact the Media Relations department at firstname.lastname@example.org, or follow us at facebook.com/garminfit, twitter.com/garminnews, instagram.com/garminfitness or youtube.com/garmin.