In a rapidly evolving world, where limits are constantly pushed further by technological innovation, KOO is setting the trend. Founded in 2016, KOO has won the challenge to bring a breath of fresh air to the universe of premium-quality performance products. At the core of their mission lies our deep commitment to offering cutting-edge products, entirely designed and crafted in Italy, which seamlessly blend technological excellence, superior materials and an iconic design. All KOO Sunglasses and Goggles are developed and manufactured to the highest standards and put through rigorous testing to ensure consistent quality and safety. Top-notch Zeiss® lenses are fitted as standard for unparalleled clarity and protection.