Formed in Texas, ROKA began thier operations in 2013 with the design and development of award-winning high-performance products in the field of top competitive swimming. In 2016 the American brand debuted in the eye wear market by creating performance ultralight products that featured the world’s most advanced materials and patented technologies. 

Pursuing perfection and innovating for performance are the values that ROKA stands for. A perfect match to the standards that we have been empowering ever since the team inception. The addition of ROKA as a partner of the Academy will not only ensure that our riders and staff wear the best products in the market, but also that they do it in style.