SEG is a major player in the sports and entertainment business, with a 20-year track record and presence in 20 countries. Over the years, the company has proven its quality services to more than 400 satisfied clients in multiple areas. Currently, it focuses on three divisions: Football, Cycling, Artists and Esports.

With SEG Football, the agency represents a wide range of athletes, from elite superstars to promising young players. Our complete management approach has a long-term strategy as starting point and covers all aspects relevant to a football player’s career: sporting goals, training, medical, financial, legal and planning.

At SEG Cycling you can find a large roster of professional riders, including winners of some of the world’s most important races. Also, there is the clear goal of setting a new standard in young talent development for cycling. SEG Racing Academy was born out of that ambition.

SEG Esports brings a wide range of experience, an extensive network and a true knowledge of what the esports industry has to offer, working with the best in the business.

SEG and The Media Nanny have joined forces and will continue their business activities as one company. As a result of the merger, a new SEG division has come into being in addition to the existing branches, SEG Artists. It focuses on artist management as well as bookings, providing PR and marketing services and creating brand partnerships