Shimano was set up back in 1921 and since then has devoted its efforts towards developing high-quality products and high-performance components not only for professional athletes but also for daily consumers. The development focus of the world-leading bike component manufacturer enables them to be always one step ahead of the rest and to keep innovating with every new product.

It is an honour to help Shimano with specific product development projects with our Academy. Currently, our team is using the Ultegra Di2 groupset (both normal as disc), combined with DuraAce wheelsets. Our riders are also wearing the S-Phyre Shimano shoes, which offer them a one-of-a-kind combination of style and high performance.

“Already from the start we have been part of SEG Racing Academy. From the first meeting onwards we have been very enthusiastic about both, the philosophy and the approach, of the Academy. Over the past years we have seen many talents joining the team, racing with our Ultegra components, wheels and S-Phyre shoes. Together with SEG Racing Academy we have been able to support talent, develop them and get them aware of the importance of the material they race with". 

Rudy Bouwmeester, Shimano Sports Marketing, PR and Event manager